already on the hunt for your HOCO dress? 👀 shop corset details, luxe fabrics, trending colors, and flattering fits at the link in our bio 💖 #lovelulus

we asked some of our long-time Lulus crew if they know when our birthday is 👀 let's just say, there's a reason we're celebrating all month long 🤭 #lovelulus #lulusturns30

your vacation photo dump would look a lot cuter with one of these perfect vacay dresses in it 🏖️ shop lightweight, packable dresses at the link in our bio ✨ #lovelulus

real moments, real stories, and really cute outfits 💖 we can’t believe we’ve already spent three decades getting ready with you 🥹 swipe to see some of our customers sharing moments they’ve spent wearing Lulus ➡️ and head to our blog for the full feature ✨ #lovelulus #lulusturns30

there's nothing prettier than a group of besties all dressed up 💖✨ we had too much fun at our tea party celebrating the @hallesimons_ summer dress edit 🫖 tap the link in our bio to shop #lovelulus featuring: @brynnguymon @suebagleyy @savannahhurd_ @dearizabell @cassmariemelton @campbellw__ @anabelle.jeann

can you solve our birthday crossword? ✏️ you can check your work on slide 2 (but no cheating 👀) #lovelulus #lulusturns30

you found the one, got the ring, and wore the dress 😍 we’re always so honored to be part of so many of your special moments 💍 shop engagement photo dresses at the link in our bio ✨ #lovelulus #lulusweddings featuring: @alexaloyphotography + @brooksimms @breereneephoto @galleries.by.gabrielle @yaisolcruz @byallmeens @jaidenrichanphotos @hannahmarieephotography @karislesleyphoto

wishing a very happy Leo szn to all who celebrate (aka everyone) 🤭 we're having too much fun celebrating our bday month 🎂 tap the link in our bio to shop our exclusive birthday dress collection ✨ #lovelulus #lulusturns30

our summery white dresses on this iconic duo 🤍 happy National Sister Day our fave sister duo @paigehyland1 @brookehyland 💖 tag your built-in bestie below ⤵️ #lovelulus

🎂BIRTHDAY GIVEAWAY🎂 we’re celebrating our birthday by helping one of you celebrate yours, whenever it may be 🥳 one lucky winner will receive $1,000 in Lulus online credit to shop their dream closet at Lulus and $1,000 in VISA gift cards to put toward your next birthday party or big celebration! Find out how to enter below ⬇️ #lovelulus #lulusturns30 How to Enter: ✨ follow @lulus and @lulusweddings ✨ like and save this post ✨ join the broadcast channel through our bio and drop an emoji on the giveaway post ✨ tag a friend and tell us your next birthday plans in the comments (each comment counts as an additional entry) One lucky winner will be selected at random and notified via Instagram DM from our official @lulus Instagram account on 8/17/26. Up to 50 entries per person. Void where prohibited. Sweepstakes open from 9:00 am PT on 8/1/26 until 11:59pm PT on 8/16/26. Must be 18+. Prize is not redeemable for cash or cash equivalent. Lulus credit will be delivered on or about 8/24/2026 and will expire one year from the date of receipt. No purchase necessary. US residents only. See Lulus.com/customerservice/contests for official rules for social media giveaways. This sweepstakes is not affiliated with Instagram.

happy birthday month to us 🎂 we're celebrating 30 years spent getting ready with you and we couldn't be more grateful, proud, and excited for what's to come 💖 they say your 30s are your best years and we couldn't agree more 🤭 shop our exclusive birthday collection of party-ready dresses at the link in our bio ✨ #lulusturns30

we are gathered here today to lay Lulus' 20s to rest 🕊️ and start an exciting new chapter 🎂👀 check back tomorrow to join the fun #lulusturns30 #deathtomy20s #lovelulus @laurenluto @bycamilavilas @laurelgoldman